VAN LEEUWEN ICE CREAM MINT CHIP PRO
VAN LEEUWEN ICE CREAM MINT CHIP PLUS

From the legislation that was passed in NYC: Google is your friend – simply type in “cashless ban NYC” and learn about it.ĭo some research on why cashless bans have been enacted in NYC and across the country.

3:22 who called me racist: Perhaps you should educate yourself on the LAW in NYC and why the ban was passed.

VAN LEEUWEN ICE CREAM MINT CHIP PRO

PS: A pro tip for home scoopers: buy a Zerrol ice cream scoop. I remember I said, ‘Maybe we should hire a marketing person?’ and Laura said, ‘We market every day by making good ice cream and hiring nice people to serve it.'” “We were never really into the marketing. “We are still really obsessed with ice cream - the P&L is interesting, but what really drives me is product,” Ben said. And artist Jon Burgerman has crafted an original design for this scoop shop.

VAN LEEUWEN ICE CREAM MINT CHIP PLUS

Also highly recommend the brown sugar cookie dough because, well, brown sugar plus cookie dough.Īt most new locations they try to partner with a local business, so Ron Silver from Bubby’s has created a Tribeca exclusive: a crumbly strawberry rhubarb pie with a lot of pie crust texture. The mint chip reminded me of Friendly’s, which in my world is a compliment - I grew up on the stuff. We ran through quite a few samples last night and I have to say my son’s order of dark chocolate fudge brownie on a chocolate chip cookie was my favorite of the night - the ice cream was super creamy (they do it with high egg yolk percentage). Being on my feet and working gives me that instant gratification.” It’s not like buying a cool pair of jeans. (Present storefront excluded, he said his favorite is the East Village, which is made largely with black walnut paneling and cozy.) “The best part of the ice cream business is it’s all in the moment.

“For me the most joyful part is being around people and serving people,” Ben said. Softee on his way to a job interview in finance after college.) (The idea started with him too - he drove a Good Humor truck as a senior at Greenwich High School in 2002 and came up with the idea for selling gourmet ice cream from a truck after spotting a Mr.

The openings are not *quite* as exciting as it was initially (the first one opened in Greenpoint in 2010), he said, but being there to see people enjoy their ice cream holds the same power. They’ve had two rounds of private equity to expand both the wholesale business (the ice cream is made in Greenpoint) and the retail business the three are still majority owners.īut scooping is still where it’s at for Ben, who spends a lot of time in the shops still. They still run it, but now, with 31 shops and counting (19 in the city), it is a much bigger financial operation than those first days driving a decommissioned postal truck painted yellow around the city. The company was founded by Ben, his brother, Pete, and his ex-wife, O’Neill. But it was - three months later they had their first account, Whole Foods Tribeca (and I still remember getting my first taste from the brothers themselves in the aisles and have the hole-y t-shirt to prove it). “He asked, ‘Would you like to sell your ice cream at Whole Foods?’ and I thought, it can’t be that easy,” Ben said last night. He was scooping away when a rep from Whole Foods came for a cone.

It was 2008, and Ben Van Leeuwen (in the photo above with a young friend) had brought the newly minted Van Leeuwen Ice Cream truck to Tribeca for the Manhattan Youth street fair next to the ballfields - it was their first day of business. I’ve often noted that so many local chains have incubated in Tribeca, but did not realize till last night that Van Leeuwen can sort-of be counted among them.

Van leeuwen ice cream mint chip